Duties and Responsibilities
1. Primary Responsibilities
- Handles (1) BU
- Develop and implement trade marketing plans, including promotions, discounts, POSM (point-of-sale materials), and in-store activations across general trade channels
- Ensure planogram compliance, high visibility, and correct execution through regular store visits, audits, and training of merchandisers
- Work with sales teams to align trade programs, optimize budgets, and drive account-level growth
- Maintain strong relationships with retail partners and distributors, ensuring collaborative promo planning and feedback
- Provide actionable insights to sales and marketing, and monitor competitor and market trends
- Manage promotional calendars and ensure cross-functional coordination for timely implementation
- Conduct promo sales/claims review
- Conduct trade check for the BU handled
2. General Responsibilities
- Application / communicate directly with DTI for promo registration
- Direct communication to Trade Store owner/staff
- Processing of request related to Modern Trade accounts
3. Process Involvement
- Trade Marketing Plan
- Trade Execution
Qualifications
- Bachelor's degree in Marketing, Business Administration, Management, or any related field.
- At least 2-3 years of experience in Trade Marketing, Sales, Brand Management, or related functions, preferably in the FMCG, consumer goods, or retail industry.
- Proven experience in developing and executing trade marketing programs, promotions, and in-store activations.